I seem to remember that in days gone by, dieting was something to be endured. No success without suffering. Pain is beauty. You are what you eat. Of course, it is still difficult. But nowadays there seems to be a proliferation of products, programmes, dedicated to helping you along the way. You’re not on a diet, you’re in a club, a sisterhood (yep, it’s always women), you’re safe here. We’re in this together.
I’m still not quite sure how I feel about all this. I’d much rather put in a shedload of effort to be proud enough of the results (come that fated day somewhere in the distant future) – equally, I want to make sure I am scared enough to never want to do it again, rather than relapse because “well, it’s okay, we can just go back into that fluffy friendly club afterwards anyway can’t we”.
Weight Watchers is of course the first make-dieting-fun lifestyle that springs to mind. It’s been around forever, but never has it seemed to hold such a grip on women. I don’t recall acquaintances describing food items as points until relatively recently, nor do I remember seeing these rather serious looking boxes of cookies sidling up to the Mr Kipling selection until a few days ago. Maybe I’ve been diet-blind. Anyway, in a fit of low-sugar-related despondency, coupled with a little desperation, I picked up a box. Fat girls can still eat cookies, right?
Hmmm.
We get off to an inauspicious start with the WW cookies. There’s no forgetting that herein lies cheating fat food, chubby, with the serious branding and constant reminders of just how low in bad stuff these little beauties are (that’s 1.5 points per two biscuits folks, or 98 calories for the more serious diet mathematicians amongst us). These are not bright-red-shiny-friendly-Marylands, not big-blokey-Boasters. Oh no, they most definitely are not.
These are, frankly, rubbish cookies. One weighs in at a measly 11 grams. The colour is disurbingly pale, not dissimilar to that hot drink beloved of female dieters everywhere, Options hot chocolate. The texture is somewhere between an oatcake and a ginger nut, yet successfully encompasses none of the positives of these two foods. The bottom of each cookie is smooth, like plastic. And the taste – well, it’s sweet, vaguely chocolatey, but not a chocolatey flavour I’d be able to pick out in a darkened room. There is no richness, no bite, nothing that usually makes chocolate cookies such a severe pleasure to eat. Things do take a turn for the better once you reach the saving grace, the selling point, real chocolate chips in each cookie. Of course however, there are only two per biscuit – it would be impossible to make a diet food any other way – however, it does lift the miserable thing a little.
As far as I am concerned, if you’re eating bad foods, they have to be bad. That is where the pleasure and the taste comes from. Fat means flavour. Too much fat equals getting fat, leads to the situation I find myself in now. Fighting the urge to be bad and indulge is the hugest challenge in any diet; any diet will be difficult and that is the way it must be. Imitation may be the sincerest form of flattery, but diet cookies are little more than delusion. If you want a cookie so much, break for a real cookie. Add it to your counter and enjoy it properly. Weight Watchers cookies are, unfortunately, just empty calories. And we all know how much I don’t need them.



